Wigs are hair made by artificial techniques and used for decorative accessories. It may be worn by bald or thin-haired persons as a headgear, or as part of theatrical, official or professional attire, or fashionable adornment.
From the perspective of positioning, the current domestic high-end wigs are mainly human hair (accounting for 70% or more). In addition, there are few industry players, and there are also Japanese brands Aderans), and most of them form a national layout, and mainly cover department stores/shopping malls in first- and second-tier cities by direct sales; this market mainly competes products, brands and channel layouts , with few participants and moderate competition.
The low-end brands are mainly made of chemical fiber, and the products are relatively heavy and have poor appearance. The channels are mainly concentrated in e-commerce and street shops, and most of them have no after-sales service. There are many industry brands, and most of them are not large-scale. The market mainly competes on price, and the price war is fierce.
Raw materials and craftsmanship are the biggest bottlenecks in the wig industry
A good wig is inseparable from precious raw materials and Gao Zhan’s craftsmanship. At present, the raw materials of wigs are mainly divided into human hair, chemical fiber and mixed silk: human hair comes from human hair, and chemical fiber is divided into low temperature silk, high temperature silk, and protein silk. made.
Generally speaking, human hair is characterized by natural effects and easy care, but the disadvantage is that it is not easy to set; the characteristic of fiber is that its appearance is not as natural as that of real hair, and it needs special care. The advantage is that it is easy to maintain long-term stereotypes.
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